“ The Lovely Trap is a multi brand shop established in 2003.

Our profile is maintaining focus and giving an emotional feminine appeal and an inspiring sustainable classic image towards our customer market 

Joseph

Joseph Ettedgui launched his own brand in 1979 representing timeless classics of contemporary essentials such as strong knitwear, tailored jackets, trousers and coats with the effortless yet strong quality and fit. Always with a sophisticated touch and seasonless functionality. 

Your favorite forever exists in the Joseph Foundation- the core and essence of the brand.

Saloni

Saloni Lotha founded her brand in 2011, and the design mirrors the sanskrit meaning of the name - beautiful.The design and prints and materials are inspired by India -always with an effortless playful touch. The signature dresses can be worn from informal dinner parties to far flung travel destinations and are to be collected and worn over time.

Steamery Official

Steamery Official is a scandinavian brand with products designed to take care of your garments. The liquid detergents have turned into a must have for everything from your fav white tee to your beloved cashmere knits. For your travels , the hand steamer is a life saver. 

Natura Cashmere

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Hanne Bloch

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Cathrine Hammel

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Charo Ruiz

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Slvrlake

Slvrlake is an californian denm brand inspired by its home town and the modern minimalism.The foundation of the collection is built around their premium vintage indigo .denim with an open weave construction..

Utzon

Utzon was established in 1990 by Pernille Utzon,coming from a long line of furriers giving her the insight and understanding of creating a new design of sustainable handcrafted pieces with the most exquisite and functional design for the modern woman. All leather and fur have obtained the REACH Certificate of Compliance .

Nili Lotan

Nili Lotan launched her brand in 2003 after a successful career in leading design teams. Her visions are creating the timeless pieces for the woman of today -always with a touch of natural classic chic. Her foundation are based upon a strong core of non seasonal transitional pieces...

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Philosophy By Alberta Ferretti

Goldsign

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Kiltie

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Citizens Of Humanity

LA denim label founded in 2003 with a strong sustainable profile and commitment designed with a timelss fit and comfortable feel. Known for making the premium jeans through a thoughtful process. The typical wardrobe classic is to be found within the collection.

Lovestories

Lovestories is a brand by women, for women. With no rules or expectations for underwires or the correct use of materials, Marloes Hoedeman created her ingerie brand wirh the idea of comfort and imaginative mismatch of colours and print mixed with a sexy playful touch. 

Libelula

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Mackage

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Golden Goose

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Aqvarossa

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